Moncler has taken another step down the path of supporting the creativity of tomorrow, which has always been a cardinal point in the brand’s philosophy; this time in London with Moncler Freeze for Frieze, an exhibition in collaboration with the prestigious cultural and educational institution, the Royal College of Art. Moncler Freeze for Frieze will has taken place from 7 to 9 October 2016 at the new Moncler flagship store at 26 Old Bond Street, with the objective to raise funds to cover two exceptionally talented and deserving students’ full tuition for their 2-year MA degree program in Fashion and Textiles at the Royal College of Art.
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Moncler has asked artists, fashion designers, friends of the brand chosen to represent different fields, cultural icons from the worlds of international pop-culture, music and design, and some of the renowned college’s alumni and current students to donate a piece of their artwork to be exhibited for the first time ever outside the college’s walls. The nearly 400 pieces, all in postcard format and signed only on the back, have been freely donated by the artists and have been sold during the exhibition staged at the Moncler flagship store during the boutique’s opening event on 7 October.
This exciting installation has been guest curated by renowned journalist Tim Blanks and has run concurrent with Frieze London 2016. In addition, a special selection of cards has is still available exclusively on freezeforfrieze.moncler.com for international purchase. All funds raised will we be donated to the Royal College of Art.